Skills, in their native habitat.

Draft a Twitter or LinkedIn post that sounds like the person asking, by working out their voice from writing they have already published and checking the draft against it. Use...

Take apart a post that did unusually well and separate what is repeatable from what was timing and luck. Use when someone asks why a post worked, wants to repeat a hit, is...

Work out why one specific post underperformed, by separating whether it was not seen, seen and skipped, or read and ignored. Use when someone asks why a post did badly, why nobody...

Build a picture of the person on the other end from real posts and real responses rather than from a persona template. Use when someone does not know who they are writing for, is...

Turn a long idea, transcript, article or rambling draft into a Twitter thread where every tweet earns the next one. Use when someone asks for a thread, asks to break something...

Work out what a person's best-performing Twitter or LinkedIn posts have in common, and turn that into what to write next. Use when someone asks why a post did well or badly, what...

Turn one idea into a Twitter post and a LinkedIn post that read as if written separately, rather than the same text pasted twice. Use when someone wants to post the same thing on...

Rewrite text so it stops reading as machine-written, by naming the specific tells and removing them. Use when someone says a draft sounds like AI, sounds generic, sounds...

Turn an article, newsletter, transcript, video or long document into a Twitter or LinkedIn post that stands on its own. Use when someone wants to repurpose existing content, share...

Get from a subject someone could write about to one they could own, and say out loud what they are giving up to do it. Use when someone says their content feels scattered, cannot...

Plan a week or a month of Twitter or LinkedIn posts as a dated calendar, with a topic, format, opening line and purpose for each one. Use when someone asks for a content plan, a...

Sort the replies under a post into the ones worth answering, the ones worth a reaction and the ones to leave, then draft answers. Use when someone has replies they have not worked...

Turn one company message into posts each colleague can publish in their own words, instead of six people posting the same paragraph. Use when a company wants employees posting, a...

Write a reply to somebody else's tweet that is worth reading on its own, rather than one that disappears. Use when someone asks what to reply, wants to grow by engaging, says...

Go through name, bio and pinned tweet in the order a visitor reads them, and fix whichever one is losing the follow. Use when someone asks for a profile review, has a new role or...

Go through headline, about and featured in the order a visitor reads them, and rewrite whichever one is losing the click. Use when someone asks for a profile review, has a new...

Diagnose why a post's opening line is not stopping anyone, and rewrite it from several genuinely different angles. Use when someone says a post flopped, asks for a better hook,...

Work out whether a tweet's last line is earning its place, and usually delete it. Use when a tweet feels flat at the end, when someone asks how to close a tweet, when they want a...

Interview someone about something that actually happened until there is a story worth telling, then write it without bolting a lesson on the end. Use when someone says they have...

Diagnose why a post's ending is not earning a reply, then rewrite it or remove it. Use when someone asks for a call to action, says nobody comments, asks how to end a post, or has...