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WebAskio-webask-mcp

webask-lead-quality

Analyses the quality of leads collected by a WebAsk survey: how many reached the contact question, which questions scare people off, and how leads differ by channel. Use when a survey works as a lead form and someone asks about the number or quality of leads.
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updated2026-10-01 10:48:06

Lead quality, not lead count

When a survey works as a lead form, what matters is not the completion rate but how many people left a usable contact and what can be done with them.

Reply to the person in the language they write in.

Collect

get_quiz_structure — find the contact questions: phone, email, fio.

get_quiz_summary and get_quiz_report — how many submissions and how many carry a filled contact.

get_answer_extra_field_values — source labels, if the link was distributed by channel.

Compute

  1. Share with a contact out of everyone who started. That is the headline number, not completion.
  2. Where they are lost. Compare answers on the question before the contact with the contact itself: the gap is people who got there and changed their mind.
  3. Contact usability. Obviously fake numbers, 123@123.ru addresses, one-character names. Count separately: a lead with a dead phone is not a lead.
  4. By channel, if labels exist.

What usually gets in the way

  • The contact is asked too early, before the value is clear. Move it later.
  • Too much is asked. Phone and email at once, plus city. Every extra field costs leads.
  • No reason given. One line — "we will call to arrange a time" — lifts the share more than any design change.
  • A required contact in an otherwise optional survey — people leave without even answering.

How to present

Numbers first: started, reached the contact, left a usable contact, share of starters. Then where they are lost and what to do, ordered by payoff.

With channels, a table plus a conclusion about where leads are better in substance, not in count.

What not to do

  • Do not count a submission without a contact as a lead.
  • Do not dump contacts into chat — they belong in an export or a CRM.
  • Do not advise removing every required field: a lead without a contact is useless.
  • Do not suggest a plan upgrade or lead to payment. If a limit is hit, state the fact and stop.