linkedin-comment-strategy
Use this skill when you want to use LinkedIn comments to get noticed by target buyers before reaching out: "comment strategy for prospects", "warm up accounts on LinkedIn", "write thoughtful comments". Builds a list of target buyers and the voices they follow, sets a daily commenting routine, and writes comments that add an insight, a question or a relevant experience so prospects recognise your name when your connection request arrives.stars2
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updated2026-10-23 11:34:54
Use this to warm up Tier 1 buyers before outreach. A few thoughtful comments on a buyer's posts over two weeks make your later connection request familiar rather than cold.
Inputs
- Target buyers (and whether they post), plus the industry voices they engage with.
- Topics the commenter can speak to with real experience.
- Time available: 15-30 minutes a day is enough.
The play
1. Build the watch list
- Buyers who post: comment on their posts directly.
- Buyers who don't post: find the voices and communities they engage with; comment there, where they read.
- 20-40 people on the list at a time.
2. Write comments that add something
| Comment type | Example |
|---|---|
| Add an insight | "We saw the same thing; the twist for us was that approvals, not accounting, drove the delay." |
| Add a number or example | "One team I work with went from 9 days to 4 by adding a day-3 cut-off." |
| Ask a sharp question | "Did the 6-day close hold through quarter end, or does that need a different playbook?" |
| Respectful disagreement | "Agree on the goal, but in our experience the tool came last, not first." |
Two to four sentences. No pitch, no links, no "Great post!".
3. Keep a rhythm
Per day: 5-10 comments, mostly on target buyers' content and the voices they follow. Reply to replies on your comments within a few hours; those threads are where real conversations start.
4. Convert to connection
After two or three meaningful interactions, send a connection request that references the thread. Then the first message continues the topic.
What good looks like
- The buyer replies to your comment, or likes it, before you ever send a request.
- Comments would be useful to any reader of the post, not only the author.
- The common mistake is "Great insights, thanks for sharing!" on 50 posts a day, which builds nothing and looks automated.
Rules
- MUST add a genuine insight, example or question in each comment.
- MUST draw only on the commenter's real experience.
- NEVER pitch or link to your product in a comment on someone else's post.
- NEVER automate comments.
Example prompts
- "Set up a 2-week comment plan to warm up these 15 CFOs before outreach."
- "Write a thoughtful comment on this post from a VP Sales about SDR ramp."
- "Which voices do heads of RevOps follow, so I can show up there?"