SEO Technical: IndexNow

Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Technical SEO)

IndexNow: Submit URLs to Bing/Yandex for faster indexing
URL notification: Notify search engines of new or updated URLs

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for site URL.

Identify:

Site URL: Base domain
URL source: Config file, sitemap, CMS, etc.
Deployment: CI/CD, manual, or both

Overview

IndexNow notifies search engines (mainly Bing) of new or updated URLs to speed up indexing.

Implementation Steps

1. API Key and Verification

Generate API key (e.g., UUID)
Create verification file: https://example.com/{key}.txt
File content: the API key string
Configure key and URL in your IndexNow client

2. Submission Methods

Method	When to use
Single URL	New or updated page
Batch	Many URLs at once (e.g., after deploy)
Relative paths	Convert to full URLs before submitting

3. Best Practices

Practice	Note
When to submit	New pages, major content updates, meta changes
When not to	Minor edits; let natural crawling handle
Frequency	Once per deploy; avoid excessive submissions
Priority	Submit high-value commercial pages first

4. CI/CD Integration

npm run build
npm run indexnow:all

5. Single Source of Truth (URL List)

Use same config as sitemap: Import URL list from central config (e.g., site-pages-config.ts) or sitemap generation logic.
Avoid: Separate hardcoded URL lists for IndexNow—leads to inconsistency and missed URLs.
Feed: If you have RSS/feed, it can also consume from the same config to stay in sync.

Supported Search Engines

Bing: Primary support
Yandex: Supports IndexNow
Google: Does not use IndexNow; use Sitemap + Search Console

Verification

Check Bing Webmaster Tools for indexing status
Monitor submission logs for errors

Common Issues

Issue	Fix
Domain verification fails	Ensure URL uses correct domain
API key error	Verify key and verification file match
Network errors	Retry; API can be intermittent

Output Format

Setup steps: Key generation, verification file
Submission flow: Single vs. batch
Integration: CI/CD or manual script
References: IndexNow docs

Related Skills

xml-sitemap: Share same URL list from central config
indexing: Broader indexing strategy