SEO On-Page: Title Tag

Guides optimization of the HTML title tag for search engines and SERP display.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

Title tag: Primary search snippet; ~55 chars; primary keyword near start; unique per page

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for brand voice and target keywords.

Identify:

Page type: Homepage, landing, blog, product, etc.
Primary keyword: Target search query
Brand: Optional brand append at end

Best Practices

Item	Guideline
Length	~55 characters (Google truncates beyond that)
Keyword	Include primary keyword near the start
Unique	One unique title per page
Brand	Optional: append brand at end
Clear	Compelling; clearly describe page content

Output Format

Recommended title (with character count)
Alternatives (if A/B testing)

GSC-Driven Optimization

For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.

Related Skills

google-search-console: CTR analysis, identify low-CTR pages for title optimization
meta-description: Meta description pairs with title in SERP
serp-features: SERP features; standard result appearance in context
heading-structure: H1 should align with title tag
open-graph: og:title for social sharing (often mirrors title)
schema-markup: Structured data complements metadata