SEO On-Page: Meta Description

Guides optimization of the meta description tag for search engines and SERP display.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

Meta description: ~105 chars; CTA; unique value; target keyword; unique per page

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for brand voice and target keywords.

Identify:

Page type: Homepage, landing, blog, product, etc.
Primary keyword: Target search query
CTA: Primary action (sign up, learn more, buy, etc.)

Best Practices

Item	Guideline
Length	~105 characters (truncates on mobile/desktop beyond that)
Unique	One per page
CTA	Include clear call-to-action when relevant
Keyword	Naturally include target keyword
Compelling	Encourage click; differentiate from competitors

Output Format

Recommended meta description (with character count)
Alternatives (if A/B testing)

GSC-Driven Optimization

For pages with low CTR despite good position, use google-search-console to identify opportunities. Optimize meta description for pages with CTR gap.

Related Skills

google-search-console: CTR analysis, identify low-CTR pages for meta optimization
title-tag: Title pairs with description in SERP
serp-features: SERP features; standard result appearance in context
heading-structure: H1 should align with title; description summarizes content
open-graph: og:description for social sharing (often mirrors or extends meta description)
keyword-research: Keywords in content inform description