Pages: FAQ

Guides FAQ page content, structure, and optimization for SEO and conversion.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for objections, product details, and customer language.

Identify:

Source of questions: Support tickets, sales, chat, surveys
Conversion focus: Objection-handling, decision-support
Placement: Dedicated page, in-page sections, or both

Best Practices

Word Count & Answer Length

Context	Recommended	Notes
Featured Snippet (paragraph)	40–60 words	45 words most common; ~70% of snippets are paragraphs; see featured-snippet
First sentence	40–50 words	Answer immediately; Google pulls from first lines
Full answer	40–100 words	GEO: keep under 100 words per answer for AI citation
Complex questions	Flexible	Prioritize clarity over rigid count; some need more

Principle: Start with direct answer in 40–60 words; add brief context. Quality and completeness matter more than strict length.

Number of Questions

Placement	Count	Notes
FAQ section (in-page)	3–8	Small set; directly related to page topic; catches long-tail
Dedicated FAQ page	5–30	10–30 genuine questions; group by category
Schema minimum	2+	Single Q&A technically valid but rarely shown
Schema per page	5–8 optimal	Balance value vs. dilution; quality over quantity
Google display	Max 2 per result	Google shows max 2 FAQ dropdowns per SERP snippet (since 2021); see serp-features

Note: FAQ rich results are now restricted to well-known government/health sites in many regions. Schema still helps AI Overviews, PAA, and voice search.

Question Best Practices

Source: Support tickets, chat logs, sales objections, PAA, AnswerThePublic, Semrush
Phrasing: Match how users ask—"How do I return an item?" not "Return Policy"
Intent: Target "how," "what," "why" queries; align with search intent
Structure: Use H2/H3 for each question; helps extraction
Avoid: Promotional, irrelevant, or invented questions
Conversion: Address objections; move toward purchase or next step

Answer Best Practices

Answer-first: Place direct answer in first 1–2 sentences (40–60 words)
Format: Paragraph (70%), list (19%), table (6%)—choose by content type
Scannable: Bullets, numbered lists, bold for key terms
Self-contained: Each answer readable alone (GEO: AI cites discrete blocks)
Conversational: Human-friendly; no jargon
Complete: No need for follow-up to understand
Entity signals: Clear brand/product names for GEO citation

Organization

Categories: Group by topic (Billing, Features, Support, Compliance)
Hierarchy: Clear sections, logical order
Navigation: Table of contents, accordions, jump links, search bar
Maintenance: Audit quarterly; rewrite underperforming answers

SEO & GEO

Keywords: Natural inclusion in Q&A
Title/meta: Optimized for FAQ queries
Schema: FAQPage JSON-LD; validate with Rich Results Test
Schema = visible: Markup must match on-page content exactly
GEO: Atomic answer blocks; definitions, lists, stats; under 100 words per answer

Why It Matters

Reduces support load
Targets long-tail and voice search
Can convert 2×+ higher than standard content
Builds trust; creates featured snippet opportunities; see featured-snippet, serp-features
FAQ schema supports AI Overviews, PAA, voice search even when rich results don't display (20–30% CTR lift when they do)

Output Format

Question list (from research)
Category structure
Answer format and tone
Schema (FAQPage)
SEO metadata

Related Skills

landing-page-generator: FAQ section for LP objection handling (step 4); reuse conversion Q&A
pricing-page-generator: FAQ often addresses pricing objections
contact-page-generator: FAQ reduces contact form volume
schema-markup: FAQPage schema
title-tag, meta-description, page-metadata: FAQ page metadata
generative-engine-optimization: GEO for AI citation; FAQ content structure for ChatGPT, Perplexity, AI Overviews
featured-snippet: Featured Snippet optimization; answer length, formats
serp-features: SERP features; PAA, FAQ display limits