multichannel-cadence
Use this skill when you need an outbound cadence that combines email, LinkedIn, phone and video so each touch builds on the last: "build a multichannel sequence", "combine email and LinkedIn outreach", "plan a 3-week cadence for Tier 1 accounts". Chooses channels by persona and tier, orders and spaces the touches, writes the connecting thread across channels, sets daily capacity and exit rules, and produces a day-by-day cadence ready to load into any sequencing tool.Use this when one channel is not enough. Prospects who see you in two or three places in a short window remember you; the trick is making the touches feel like one conversation rather than an ambush.
Inputs
- Persona and tier.
- Channels available and the sender's capacity per day on each.
- Offer, proof and the campaign's central problem.
The play
1. Choose channels by persona
| Persona | Lead channel | Support channels |
|---|---|---|
| Founders, small companies | ||
| Sales and marketing leaders | LinkedIn and email | Video |
| Finance, operations, IT | Phone | |
| Field and frontline managers | Phone | Email, text where lawful and consented |
| Enterprise executives | Email via champion or referral | LinkedIn, direct mail |
2. Scale effort by tier
- Tier 1: 10-14 touches over 3-4 weeks, 3-4 channels, 1:1 personalization.
- Tier 2: 7-9 touches over 3 weeks, 2-3 channels, segment copy plus a personal line.
- Tier 3: 4-6 touches over 2-3 weeks, 1-2 channels, segment copy.
3. Order the touches
Start where trust is cheapest: a LinkedIn profile view or connection request before the first email makes the email's sender name familiar. Calls work best right after an email ("I sent you a note on Tuesday about..."). Read references/cadence-templates.md for day-by-day templates per tier.
4. Thread the story
Every touch references the same problem from a new angle: the email names the problem, the LinkedIn message asks a question about it, the call follows up on the email, the video shows a 30-second example.
5. Plan capacity
Count touches per day per sender across all active prospects. A Tier 1 cadence for 50 new accounts a week can mean 80+ tasks a day; cut the number of new accounts before cutting quality.
6. Exit rules
Any reply on any channel stops every automated step on every channel. Bookings at the account stop all cadences at that account.
What good looks like
- A prospect who replies says "I saw your note on LinkedIn too", not "why are you messaging me everywhere?".
- Channel order makes each touch easier: connection, then email, then call referencing the email.
- Task load per rep is realistic and finished daily.
- The common mistake is running separate email and LinkedIn campaigns that each think they own the prospect, sending two unrelated first messages on the same day.
Rules
- MUST stop all channels on a reply in any channel.
- MUST keep each channel inside its safe daily limits.
- MUST respect calling and texting consent rules for the region.
- NEVER send the same message copy across channels.
Example prompts
- "Build a 3-week multichannel cadence for Tier 1 CFO accounts: email, LinkedIn and phone."
- "We have email and LinkedIn only. Design Tier 2 and Tier 3 cadences."
- "How many new accounts a week can 2 SDRs handle on this cadence?"