Compétences
prosyo-ai-gtm-skill

comparison-page-writer

Use this skill when you need a comparison or alternatives page that ranks and converts: "write an X vs Y page", "competitor alternatives page", "best alternatives to X", "comparison landing page". Builds an honest, buyer-first comparison: quick verdict, who each option is best for, a criteria table, pricing compared with dates, migration notes, FAQs and schema, written to win the click from buyers already shopping and to stay fair enough that readers and answer engines trust it.
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Use this for " vs ", " alternatives" and "best for " pages. Readers on these pages are close to buying; honesty converts them better than spin.

Inputs

  • Competitor research (current pricing with the date checked, features, positioning, reviews).
  • Your product facts, pricing and limits.
  • Proof: customers who switched, migration stories, review quotes you may use.

The play

1. Pick the page type

QueryPagePromise
"x vs y"Head-to-headHelp me choose between these two
"x alternatives"List of options, you includedHelp me find something better than x
"best for "Ranked listHelp me shortlist

2. Lead with the verdict

A short answer at the top: who should choose the competitor, who should choose you. Readers and answer engines both pull from it.

3. Build the criteria table

Criteria the buyer cares about (not just your strengths): price and pricing model, setup time, key capabilities, limits, integrations, support, best for. Mark facts with a "last checked" date.

4. Write the sections

  1. Quick verdict.
  2. At-a-glance table.
  3. Key differences, each with what it means for the buyer.
  4. Pricing compared, with a worked example for a typical team.
  5. When the competitor is the better choice (yes, really).
  6. Switching: effort, what moves over, help offered.
  7. FAQ (5-8 questions).
  8. CTA that fits: try free, see a migration plan, book a comparison demo.

5. Add SEO and schema

Title under 60 characters ("X vs Y: honest comparison for "), meta under 155, FAQPage schema, internal links to the other comparison pages and the product pages.

What good looks like

  • A reader who should choose the competitor would agree with the page.
  • Every factual claim about the competitor is current and checkable.
  • The pricing example uses a realistic team, not a cherry-picked one.
  • The common mistake is a page where you win every row, which readers distrust and reviewers call out.

Rules

  • MUST date pricing and feature facts about competitors.
  • MUST include a "when they are the better choice" section.
  • NEVER misstate a competitor's features, prices or limits.
  • NEVER use a competitor's logo or trademarks in ways that imply endorsement.

Example prompts

  • "Write a 'Rotaflow vs us' page for multi-location dental groups."
  • "Write a 'Top 7 Rotaflow alternatives' page that includes us honestly."
  • "Refresh our comparison page pricing table and FAQ."