Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

Goal: Traffic, leads, brand
Content: Article, landing page, video
Budget: Min $500–1,000; better at $5,000+

Platform Overview

Platform	Reach	Focus
Taboola	500M+ daily impressions	Premium publishers; AI matching
Outbrain	Major publishers	Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

Approach	Guideline
Combinations	3 headlines × 3 images = 9 variants; test together
Image variety	Headshot, product, illustration—distinct styles
Advertorials	Test length, tone, aggressiveness; no universal formula

Copywriting Guidelines

Rule	Guideline
Honest	Avoid clickbait; match copy to content
Format	Match character limits; respect UX per format
Tone	Soft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

Headline options (2–3)
Image guidance
Landing page alignment
Budget recommendation

Related Skills

display-ads: Display vs native; programmatic
copywriting: Headline, ad copy
landing-page-generator: Landing page for native traffic
paid-ads-strategy: Channel selection