skills/pages/marketing/startups
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last updated:2026-03-05 06:09:38
Pages: Startups / Education
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
- Program type: Startups, education, nonprofit, incubator
- Offer: Discount, free tier, credits, extended trial
- Eligibility: Criteria (revenue, team size, .edu, etc.)
- Primary goal: Sign up, apply, contact
Page Structure
| Section | Purpose |
|---|---|
| Headline | "Built for Startups" or "Free for Students" |
| Value | Why this program; what they get |
| Eligibility | Who qualifies; how to verify |
| Offer | Discount %, free months, credits |
| Proof | Startups/students who use us |
| CTA | Apply, get started, claim offer |
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; no separate page; single decision point |
| Registration flow | When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies
