Pages: Products

Guides product listing and category page content for e-commerce. For individual product detail pages, structure varies by platform.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product catalog and positioning.

Identify:

Page type: Category, collection, or product grid
Products: Count, filters, sorting
Audience: Browsers, researchers, buyers

Best Practices

Category/Listing Page

Element	Purpose
Category title	Clear H1; target keyword
Description	SEO copy; benefits of category
Filters	Price, size, brand, etc.
Product cards	Image, name, price, CTA
Pagination	Crawlable; rel prev/next

Product Card

Image: Alt text; multiple angles
Name: Descriptive; keyword
Price: Clear; sale/compare-at
CTA: Add to cart, view details

SEO

Category pages: Unique titles, descriptions
Schema: ItemList, Product
Internal links: Cross-category; breadcrumbs

Output Format

Structure for listing page
Product card elements
Filter/sort approach
SEO metadata and schema

Related Skills

landing-page-generator: Product-focused landing pages send to products; product launch LP destination
pricing-page-generator: Product cards link to pricing
url-slug-generator: URL slug for product pages; 3-5 words, primary keyword
url-structure: Product URL hierarchy (e.g. /products/category/product)
features-page-generator: For SaaS feature pages
schema-markup: Product, ItemList schema
internal-links: Category linking
breadcrumb-generator: Breadcrumb trail for product hierarchy