Pages: Pricing

Guides pricing page content, structure, and conversion optimization.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and pricing strategy.

Identify:

Pricing model: Subscription, one-time, usage-based, freemium
Plans: Number of tiers, differentiation
Primary goal: Sign up, contact sales, trial
Objections: Price sensitivity, "which plan?" confusion

Pricing Page Structure

Section	Purpose
Headline	Value-focused; "Simple pricing" or benefit-led
Plan comparison	Clear table or cards; feature comparison
FAQ	Common objections (billing, cancellation, refunds)
Social proof	Testimonials, logos, "X companies trust us"
CTA	Per plan or unified "Get started"
Guarantee	Money-back, free trial, no credit card

Best Practices

Plan Presentation

Anchoring: Lead with mid-tier or annual discount
Differentiation: Clear "most popular" or "best value"
Feature clarity: What's included; avoid vague "Advanced features"
Comparison: Help user choose (quiz, comparison table)

Objection Handling

Price: ROI, cost per use, comparison to alternatives
Commitment: Free trial, no CC, cancel anytime
Uncertainty: Guarantee, case studies, support

SEO

Title: "Pricing | [Product]" or "Plans & Pricing"
Meta: Include price range or "Start free" if applicable
Schema: Consider Product/Offer structured data

Output Format

Headline options
Plan structure (tiers, features, pricing display)
FAQ topics and sample answers
CTA copy per plan
Objection handling copy
SEO metadata

Related Skills

pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution
discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns
landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination
homepage-generator: Homepage links to pricing
features-page-generator: Features inform plan differentiation
schema-markup: Product/Offer schema for pricing