Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).

Identify:

1. Audience: Job seekers, buyers, partners, press
2. Key message: Mission, values, differentiation
3. Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements

Strategic Approach

• Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
• Customer-focused: Frame around what you solve for customers, not self-promotion
• Build trust: Social links, testimonials, contact details, certifications
• Visible placement: About in main nav, not buried in footer

Why It Matters

• One of the most-visited pages
• 58% of customers buy based on company values
• 60% of job candidates choose employers based on values
• Entry point for branded search; impacts conversions

Output Format

• Structure outline (sections)
• Story narrative and key messages
• Team section approach
• SEO metadata (title, description, H1)
• Trust elements checklist

Related Skills

• branding: Brand strategy, storytelling, purpose, values; About page implements brand story
• homepage-generator: About often linked from homepage
• contact-page-generator: Contact info on About
• customer-stories-page-generator: Social proof complements About
• title-tag, meta-description, page-metadata: About page metadata