Components: Footer

Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for key pages and audience.

Identify:

Site type: Marketing, e-commerce, SaaS, blog
Footer goals: Navigation, lead capture, trust, legal
Platform: Web, mobile, both

Essential Footer Elements

Navigation & Links

Links to high-priority pages: About, Contact, Services, FAQs
Related blog posts and internal content links
XML or HTML sitemap links
Product/service category links (e-commerce)
Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages

Business Information

Physical address, phone, email
Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
Copyright and legal information (Privacy Policy, Terms of Service)

User Engagement

Newsletter signup forms
Call-to-action buttons
Customer testimonials or support resources

SEO Best Practices

Practice	Purpose
Strategic linking	Link to important pages; avoid link bloat
Descriptive anchor text	Target keywords; avoid "Click here"
Text links	Prefer text over images for crawlers
No dead ends	Ensure pages link to other content
Semantic HTML	`<footer>`, proper landmark roles

Link Strategy

Footer links help crawlers discover pages and understand site structure
Too many links can dilute page context; keep focused
Include sitemap link for comprehensive discovery

UX Guidelines

Placement & Visibility

Footer at bottom; visible without dominating desktop view
Mobile: Valuable for users who don't scroll to top
Secondary navigation; complements header nav

Organization

Group links by category (Product, Company, Legal, Support)
Use clear headings for each column
Prioritize most-used links

Accessibility

Requirement	Practice
Contrast	4.5:1 for link text
Touch targets	>=44x44px on mobile
Keyboard	Full keyboard navigation
Screen readers	Proper heading hierarchy, landmark roles

Output Format

Footer structure (columns, link groups)
Link list with anchor text suggestions
SEO checklist
Accessibility checklist

Related Skills

navigation-menu-generator: Footer complements header nav
social-share-generator: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
xml-sitemap: Footer can link to sitemap
internal-links: Footer is secondary internal linking
newsletter-signup-generator: Footer often hosts signup forms