Pages: Affiliate Program

Guides affiliate program page content and structure for conversion and quality affiliate signups.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and proof points.

Identify:

Commission model: Percentage, flat rate, recurring, one-time
Target affiliates: Bloggers, influencers, agencies, etc.
Product fit: Why affiliates would promote you

Best Practices

Four Key Questions Affiliates Ask

How much can I earn? ? Be specific upfront
Is this product worth promoting? ? Product value, audience fit
Will I be set up for success? ? Resources, support, tracking
Can I trust you to pay me? ? Payment terms, proof

Commission Structure (Transparency)

Item	Include
Commission rate	Percentage or flat
Recurring vs. one-time	Duration of recurring
Cookie/tracking window	How long the cookie lasts
Minimum payout	Threshold to receive payment
Payment schedule	When payouts occur
Payment methods	PayPal, bank transfer, etc.
Refund/chargeback policy	How they affect commissions

Value Proposition

Specific numbers: "Earn 30% recurring--up to $147/month per customer"
Earning calculator: Help affiliates visualize income
Avoid vague: "Great commissions" ? "30% recurring for 12 months"

Product Information

Affiliates stake their reputation; convince them it's worth promoting:

What it does (clear, jargon-free)
Who it's for (audience, use cases)
Why it's superior (differentiators)
Social proof (customers, testimonials, logos)

Design

Treat like a product landing page—professional, engaging; same quality as main marketing pages
Single-focused offer: One primary goal (signup); pages with multiple offers get ~266% fewer leads
Minimal navigation: Remove or reduce nav links; can increase conversion 2–28%
Mobile-first: Thumb-reachable CTA above fold; ~70% of users consider page speed
Hero image/video: Visuals can improve conversion up to 80%
FTC-compliant disclosure: Affiliate relationship disclosure required

Post-Launch

Submit to affiliate program directories for discoverability
Add affiliate page link to main nav or footer

Output Format

Headline and value proposition
Commission section structure
Product summary for affiliates
FAQ for common affiliate questions
CTA and signup flow
SEO metadata

Related Skills

affiliate-marketing: Affiliate marketing strategy, recruitment, channels
landing-page-generator: Generic landing page structure, CTA, conversion flow; apply to affiliate signup
pricing-page-generator: Commission structure clarity
customer-stories-page-generator: Social proof for product
homepage-generator: Link from homepage
hero-generator, cta-generator: Hero and CTA design for affiliate page
title-tag, meta-description, page-metadata: Affiliate page metadata